2011-04-04
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○ The 2014 Incheon Asian Games Organizing Committee (IAGOC) unveiled the official
posters for the 17th Asian Games on March 31.
○ Motivated by the composition of the Games emblem, the designer of the main poster has
used various graphic elements to form the image of a running sportsman. This athletic and
rhythmic image represents a festival for harmony and peace among Asians achieved
through sports.
○ "The design mainly focuses on representing the identity of the host city, connection with the
emblem and active sportsmanship," explained the designer of the main poster, Mr. Kum-jun
Park of 601BISANG.
○ Official Games posters have been designed after categorizing the 28 Olympic sports into
five groups - racket sports, ball sports, water sports, athletic sports and weights (combat &
martial arts).
○ Created by six designers, the posters each represent the philosophy and values of the 17th
Asian Games in various ways.
○ In order to create public interest and an atmosphere for the 17th Asian Games, the
organizers plan to use the posters for official events of the Games and for promotional
purposes. They are also committed to continuing their work towards the success of the
Games.