IFEZ 인천경제자유구역 로고

On October 13, 2020 (Tuesday), IFEZ jointly held the 3rd IFEZ Industrial Innovation Conference with the Incheon Development Institute and Incheon National University under the theme of "Branding Strategy of the Incheon Free Economic Zone (IFEZ) Using Cultural Contents." The event was organized to discuss IFEZ's cultural branding strategy through open innovation cases that combine culture and arts of Hyundai Motor with domestic and foreign cases using cultural contents. As a soft power strategy of IFEZ, it became a place to discuss the importance of utilizing cultural contents and the necessity of building cultural city branding.