On Tuesday, April 8, 2014, the Incheon Free Economic Zone Authority held the Urban Design Forum. The forum was organized to discuss the direction of urban landscapes and public design appropriate for an international city. Participants shared urban design strategies reflecting international universality, sense of place, eco-friendliness, and symbolism, as well as ways to expand private-sector participation and improve the urban landscape through communication-based approaches. The forum also discussed measures to enhance the design quality of the overall urban environment, including public buildings, street facilities, parks and streetscapes, outdoor advertisements, and nightscapes, in order to create a pleasant and competitive city environment.