On Monday, June 23, 2014, IFEZ held a 2014 FIFA World Cup cheering event with Hyundai Motor Company at Dalbit Festival Park in Songdo International City. The event was organized to support the Korean national football team and to create a festive venue where citizens and visitors could come together. On site, spectators watched the match on a large screen and joined various cheering programs, while Hyundai Motor Company, as an official FIFA partner, operated promotional activities and public participation programs. The event also served as an opportunity to promote the nighttime leisure and cultural appeal of Songdo International City and to enhance its international urban atmosphere.