On Tuesday, October 13, 2020, IFEZ held the 3rd Industrial Innovation Conference online in collaboration with Incheon Development Institute and Incheon National University under the theme of “Branding Strategy for the Incheon Free Economic Zone Using Cultural Content.” The conference was organized to share domestic and international cases of city branding using cultural content, as well as Hyundai Motor Company’s open innovation 사례 combining culture, arts, and technology, and to discuss soft power strategies and directions for building cultural city branding for the Incheon Free Economic Zone.